Foundation is used to create a smooth base for the rest of your makeup. It evens out your complexion and hides redness, blemishes, and dark spots. The prep and application of foundation is critical. In order to achieve a natural looking foundation, you need to follow these steps:

1. Start with a clean base. Make sure to cleanse, exfoliate, tone, and moisturize. Choose products that best suit your skin type. Moisturizing is key, regardless of your skin type, and needs to be done prior to applying foundation. A clean and healthy base will make sure that your foundation blends seamlessly into your skin. 
2. Choose a liquid foundation. A liquid foundation will blend in easily and feel like second skin - perfect for a natural look. Look for foundations that feel light and look dewy. The Golden Touch Foundation is perfect for a “no makeup - makeup look.” It’s a satin-matte formula that works well on most skin types and is light and breathable on the skin. 
3. Less is more. Apply a thin layer of foundation with your fingertips or with a damp sponge. Avoid using a brush, as that will give your foundation fuller coverage. Applying too much can cause your foundation to look cakey - the exact opposite of the natural looking foundation look. When applying, start at the center of your face and blend outwards.