"It matches my skin and undertone perfectly."
No more orange. No more gray.
Foundation that matches your undertone.
Bundle 2 shades and save $20 — $100 total
Free exchanges + returns. Learn more.
Free shipping on orders over $50+
Shade Match Guarantee
Try it risk-free — free returns or exchanges if it’s not your perfect match. Learn more.
Built around undertone, not just depth. The pigments are balanced to neutralize your undertone for a true-to-skin match, with no orange or gray cast.
The satin-matte formula feels weightless and builds in light layers to medium coverage. Feels like a skin tint, looks like a foundation.
Developed through The Inclusive Standard™ and clinically tested on a multi-ethnic panel across Fitzpatrick I–VI.
Your skin, matched.
Not sure which shade to choose? Upload a selfie for a personalized recommendation or try on virtually. Returns and exchanges are always free.
Size: .95 fl oz | 28 ml
Upload a selfie here for our team to personally shade match you.
Or use our virtual shade finder below to try on shades virtually. (Only works on a mobile device).
Undertone Legend:
(N) - neutral
(W) - warm
(O) - olive
(C) - cool
AQUA/WATER, METHYL TRIMETHICONE, ISODODECANE,
TRIETHYLHEXANOIN, PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, BUTYLENE
GLYCOL, DIMETHICONE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE
CROSSPOLYMER, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER,
TRIMETHYLSILOXYSILYLCARBAMOYL PULLULAN, DISTEARDIMONIUM HECTORITE,
SODIUM CHLORIDE, PHENOXYETHANOL, PROPYLENE CARBONATE,
TRIETHOXYCAPRYLYLSILANE, ALUMINUM HYDROXIDE
MAY CONTAIN (+/-): CI 77891/TITANIUM DIOXIDE, CI 77491/IRON OXIDES, CI 77492/IRON
OXIDES, CI 77499/IRON OXIDES, CI 77288/CHROMIUM OXIDE GREENS, CI
77007/ULTRAMARINES
No orange, no gray
Pigments made to neutralize your undertone, so the finish matches your skin instead of looking orange or gray.
Inclusive Testing
Clinically tested on a multi-ethnic panel (Fitzpatrick skin types I–VI) to be non-comedogenic and non irritating for your skin.
Doubles as concealer
Layer for more coverage or simply brighten at high points. Two-bottle bundle: save $20.
✓ Perfect undertone match.
✓ Doesn’t oxidize.
✓ Formulated with ultramarine blue + chromium green pigments.
✓ Shade guarantee included.
Makeup artists love this technique.
Using the same formula allows for your base to blend seamlessly — no heavy layers, no harsh lines.
NON-COMEDOGENIC • DERMATOLOGIST TESTED • FRAGRANCE FREE • VEGAN & CRUELTY FREE •
Inclusivity, Backed By Science
The Inclusive Standard™ is our commitment to testing our formulas on real skin that truly reflects our diverse community. This approach ensures a deeper, more precise understanding of how our formula performs clinically on all skin tones, not just one.
The Golden Touch Foundation is clinically confirmed to be non-comedogenic. In a 4-week study of 24 participants (12 applications), the formula produced a mean acneiform lesion score of 0.00 - indicating no pore-clogging effects and excellent skin compatibility.
You can find your perfect match by virtually trying on the foundation or uploading a selfie for personalized shade matching.
The Golden Touch Foundation offers a medium - buildable coverage. One layer gives a skin-like, seamless finish; additional layers provide more coverage without heaviness or texture.
It has a natural satin-matte finish—skin-like with a subtle blurred effect. It’s neither too dewy nor too matte, giving a balanced, polished look.
Yes. The formula is dermatologist tested, non-comedogenic, and showed zero pore-clogging effects in a 4-week clinical study. It’s suitable for acne-prone, oily, dry, and combination skin types.
The formula is also fragrance-free, making it sensitive skin friendly.
No. Once the formula dries, it maintains its true color throughout the day without shifting or getting darker.
