True shade match begins with undertones

Ever been told your undertone is difficult to match?

Or struggled to figure out what colors truly suit you?

The truth is, undertones are often oversimplified. Yet they are one of the most important factors in achieving a seamless complexion.

Our undertones act as a roadmap — guiding the shades, colors, and pigments that naturally complement our skin, from complexion products to the colors we wear every day.

At Nehal & Co., we believe beauty should follow that roadmap.

By thoughtfully balancing pigments, we create formulas designed to harmonize with real undertones — warm, neutral, olive, and cool.

The result is makeup that blends effortlessly, looks natural, and feels precise.

Because when undertones are understood, color works the way it should.

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Woman applying foundation with a brush

A Note from Nehal

For years, I was told my undertone was difficult to match.

Every time I was shade-matched, the result was the same — a foundation that looked too orange, too warm, or simply off. It never quite looked like my skin.

Eventually I realized the problem wasn’t depth. It was undertones.

So I started experimenting on my own — mixing small batches of foundation in my lab and adjusting the pigment balance with every batch. Each formula was tweaked slightly based on how it blended on real skin and feedback from the people testing it.

At first, I was simply trying to create a foundation that matched my own “difficult-to-match” undertone. But along the way, I met many others who felt the same way.

That process became the foundation of Nehal & Co. — a brand built on the belief that complexion products should be formulated with greater precision, starting with undertones.

The Inclusive Standard™

At Nehal & Co., The Inclusive Standard™ reflects our commitment to scientifically backed inclusivity in every formula.

We know choosing a new foundation can feel uncertain — especially when most products aren’t tested across truly diverse skin tones. That’s why The Golden Touch Foundation is clinically tested on a multi-ethnic panel spanning all Fitzpatrick skin types (I–VI), ensuring proven performance and safety.

Inclusivity begins with transparency. The Golden Touch Foundation is just the beginning — every product we create is thoughtfully designed with real skin tones, undertones, and representation at the forefront.

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